Aging galvanized units are often contracted for advertising purposes. This jeepney was dressed up inside-out in an eye-catching yellow-and-red motif for a Motorola cell-phone campaign. The driver-owner is paid P2,500 a month for a three-month contract. For the owner, a great short-term monthly windfall while continuing to ply his usual daily routes. For passengers who are motorola user, a promo offer of a free ride. |